For Halloween, Bakery created 11 city based Ghost Tours that car2go drivers could follow along to, creating their own guided ghost tours in a car2go. Along with the help of some dedicated interns, I researched and wrote multiple stories that Bakery recorded and made available on Spotify. These are some selected stories from 4 of the 11 cities.
Copywriter: Chris Nordahl
Creative Director: Micky Ogando